The premier combat fitness festival and year-end ceremony, more than 300 combat fitness enthusiasts gathered to respond
MFT Martial Fitness Training, a well-known mixed martial arts fitness training in mainland China, held the MFT Year-End Ceremony and the MFT First Martial Fitness Festival at the Oriental Conference Center in Pudong, Shanghai. The two-day fitness festival (12/12 ~ 12/13) attracted more than 300 participants domestically and from abroad.
During the two day event, in addition to inviting MFT Martial Fitness Training founder Hank Ke to deliver a speech. The event also invited internationally renowned functional training master Ruben Payan; 8-time Muay Thai world champion and UFC professional coach Vince Soberano; Wex founder Wang Hua; Karma Performance Chief Technical Officer Yang Bin; MeYoga founder Chen Xue; LesMills Chinese Master Trainers Zhang Meng Ruan and Liang Zhi An, and many other outstanding instructors in the fitness industry to participate in the guidance of all participants and comprehensively improved the participants' training skils and experience. Inviting multidisciplinary professionals to share at the meeting, while holding true t into account the body, mind and soul. The development of diversified fields such as spiritual practice, sports rhythm, and brand management, and the rich and precise activity content have received favorable feedback from many participants.
After the Nike Super Ceremony in April 2018, Artificer was honored to be invited by the MFT Martial Fitness Training Team to participate in the MFT year-end ceremony and the first Fighting Fitness Festival to showcase the latest from of the cooperation between the two parties.
A new development in health accessories, officially for sale co-branded hand wraps and clothing with health functions
MFT and Artificer’s cross border cooperation utilizes the exclusive AERO core minerals to develop MFT-related peripherals rich in health functions. At this event, Artificer officially launched the mineral hand wraps and 9 different motif T-shirts co-branding with MFT. They are manufactured to pass multiple international safety inspection standards, bringing healthy functions, stylish appearance and safety to MFT enthusiasts. Worry-free training and everyday products.
MFT co-branded mineral hand wraps – 「Breakthrough」 Series
Utilizing the core AERO mineral compound in conjunction with special processing techniques, the hand wraps help users feel the three major benefits of AERO during training, improves body coordination and enhances athletic performance. The cloth surface is made of a blend of moderately stretchy nylon and cotton, which has good perspiration wicking function, allowing users to feel the health benefits while taking into account the comfort of use.
MFT co-branded healthy casualwear – 「Message」 Series
Carefully designed by the Artificer team and inspired by the spirit of MFT. A series of novel and trendy T-shirts for MFT enthusiasts that can express MFT’s attitudes and values. At the same time, special AERO mineral ink is used on the backside label of each T-shirt, so that health functions are always with you. All labels were tested using very strictly controlled washing testing where each piece of clothing was washed 100 times using steel ball bearings.
Expanding the applications of the three major functions of Artificer and begin integrating them more diversely into life
In addition to receiving positive feedback from many MFT enthusiasts at the venue, Artificer also used this cooperation as an opportunity to successfully use AERO’s core compound to expand from traditional wearable accessories to casualwear and textile products. Allowing health to be naturally integrated into life and opening up unlimited possibilities for future applications.
After this event’s new releases, Artificer CEO Leon Wei said that Artificer will continue to explore health clothing and develop more apparel products inspired by MFT, our brand ambassadors or partners, so as to allow more consumers to express their feelings through clothing. At the same time, understand and feel the health benefits offered by AERO.
]] Thanks to the MFT team for the photo support. For more photos from the event, please click here
